When you are in the market to sell a product or service, you need a clearly recognizable visual and verbal identity, and that’s what a brand is.
Branding is the art of becoming knowable, likable, and trustable.
– John Jantsch
By definition, a brand equates to a collection of ideas intended to set the products of a business apart from competitors. It’s the culmination of everything a customer encounters, including how it appears, sounds, and acts.
Today we are going to dive into the details of brand building- components, strategies, and how to build a successful brand.
- What is brand building?
- The concept of branding
- Importance of brand building
- Components of a brand
- Strategies
- Storytelling and brands
- Benefits
What is brand building?
Through a variety of strategies and tactics, the process of brand building entails establishing and promoting a business.
In essence, it involves employing promotional tactics and advertising campaigns to raise the value of a brand. Branding is a crucial component as it represents a company’s visual identity to create a distinctive image of the company.
The concept of brand: A pirate’s tale
The notorious pirate Edward Teach, aka Blackbeard, had expertise in branding. He gave himself the moniker “Blackbeard” and created a terrifying persona to frighten off his rivals.
Also, created the first pirate flag, which featured a skeleton toasting a devil and piercing a heart.
